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Reflecting the media of the 1970s and the 1980s - in-house periodicals published by Czechoslovak television and Czechoslovak radio
Aust, Ondřej ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
The thesis "Reflecting the media of the 1970s and the 1980s - in-house periodicals published by Czechoslovak television and Czechoslovak radio" disserts on the content of the quarterlies Televizní tvorba (Television production) and Rozhlasová práce (Radio production). The magazines which were published within two main - in that time already institutionalized - mass media were major tools serving to the KSČ, the communist party in former Czechoslovakia. Through them it was accomplishing its ideological, or more precisely propagandistic performance targeted to both, the citizens of the socialist state and abroad. Within this platform the thesis inspects the topics handled by then TV and radio employees, the following output of the discussions and their conclusions. The qualitative analysis of the two periodicals includes an introduction summarizing the historical facts that illustrate the situation of the end of the 1960's and the beginning of the 1970's. In addition, a list of periodicals published by Czechoslovak television and Czechoslovak radio for its internal use has been attached.
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Production Ideology of the television serial Proč bychom se netopili
Štechová, Markéta ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
The diploma thesis "Production Ideology of the television serial Proč bychom se netopili" deals with the production process in the making of a television serial. The initial focus was on the formation of one of the main characters, Keny, and on his position in the production as a whole. The thesis builds upon the ideas developed by cultural studies. These combine the structuralist approach inspired by the linguistics of Ferdinand de Saussure with the ideological approach based mainly on the thought of Louis Althusser. The production process is enquired into by Elena Levine who distinguishes five key categories of production. The research section which represents the core of the present diploma thesis is methodologically formed by grounded theory. It is based on qualitative interviews with those in key positions with respect to the production process. In the analytical section, the thesis operates with Roland Barthes's concept of mythologies. In the interviews, the informants make reference to the category of production routine, of the myth concerning the ideal "waterman" (the main character Keny being a symbol of this myth), of the production conditions in Czech Television and of the viewer who appears to be the ultimate instance. These categories constitute the mythology of the exceptional which...
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National museum - view of media as the possible historical source and its limits
Hadaš, Jiří ; Woitschová, Klára (advisor) ; Jůn, Libor (referee)
Are many historical sources from which to draw the history of the National Museum. There are also a number of studies and monographs on the history of the National Museum, however, none of these works look at the media, audio or audiovisual, as a s historical source. The media could be a special source from which specific and authentic information on the National Museum can be drawn. Film records, as well as radio eithet television broadcasting bring a number of insights and complement the history of the National Museum. This study explores the role of the media as an information resource on the history of the National Museum, together with the identification of the limits of this source form. Based on historiographic procedures and methods known in the field of media science, quantitative and qualitative analysis has enabled the research of unique historical sources in the form of television and radio recordings, which brings insights into the National Museum. In the period under review, the genre variety was found, which mainly offered television and news programs, journalism, educational and entertainment programs. Through the valuable historical sources, these programs created a media image of the National Museum, which can be described as an image of an institution closely linked to national...
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Comparison of Marketing Communication of TV shows Czechoslovakia's Got Talent and Talentmania
Šnýdr, Martin ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This thesis, called 'A Comparison of the Marketing Communication for the Česko Slovensko má talent and Talentmania TV Shows', pursues the objective of describing, in the theoretical section, the changes that influence the current situation on local and foreign media markets, formulating the key features of media companies', in particular television broadcasters', marketing communication and describing the tools used for this communication. The practical section of this bachelor's thesis analyzes the content of and compares the marketing campaigns for two specific TV shows, Česko Slovensko má talent and Talentmania, aired by the commercial television stations Prima and Nova in the fall of 2010. Marketing communications for each of these shows are compared on the basis of publicly available media outputs (reports in periodicals across the range of media, interviews with representatives of the managements, analyses of ratings, and advertising), the broadcasters' official materials (official promotional materials, press releases, statements, TV trailers, promotional photographs), interviews with representatives of the TV stations, and in- house materials provided by the marketing departments of the TV stations. The conclusion of the thesis summarizes the key findings about marketing communication in...
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Specialized TV channels in the Czech Republic
Němečková, Tereza ; Hubáček, Ondřej (advisor) ; Kubaš, Mario (referee)
The subject of this bachelor thesis is the analysis of the origin, development and operation of thematic television channels in the Czech Republic and their cultural, social and economic context. The theoretical section defines the significance and the role of television, media specialization, audience profile description and survey of the Czech TV market. The most crucial chapter introducing the second section is dedicated to the particularities of the television market. The empirical part is devoted to the analysis and comparison of two thematic television channels, Z1 and Televize Metropol. It furthermore deals with the possible development of the TV market and the prospects of TV as a medium. The aim of this thesis is to address the question whether thematic channels have the potential to gain a critical audience in order to sustain long term broadcasting.
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Socialist promotion - advertising in terms of a centrally planned economy in the 70s and 80s of the 20th century in Czechoslovakia
Šimečková, Barbora ; Kozmanová, Irena (advisor) ; Szobi, Pavel (referee)
This bachelor thesis analyses the theory and practice of socialistic advertising in the 70s and 80s od the 20th century in Czechoslovakia. The first part is based on current theories of advertising -- it analysis on the basis of of contemporary theoretical literature (textbooks for students of the Faculty of Journalism at Charles University in Prague, the magazin "Propagace") with theoretical approaches to advertising in the 70s and 80s of the last century in Czechoslovakia. The thesis states that the role of advertising in terms of a centrally planned economy differed from today's concept of particular ideological aspects including the use of censorship. On the contrary, similar to the principles on which the adverisement was created (the meaning of the target groups, advertising surveys, etc.). The second part of the thesis deals with the role of socialistic advertising on the example of production of television and print ads -- it monitors phases of promotional process, from the contracting authority, through implementer to the recipient and his feedback, especially on the bases of archive materials of "Czechoslovak television" and interviews with survivors of the state enterprise Merkur. The thesis shows that advertising should be primaly informational in nature of socialism, but it also refutes some myths about failure and inefficiency of socialistic ads.
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